MARGHERITA CHINCHIO

Netherlands, Amsterdam, Gerrit Rietveld Academie

Scroll Shimmers

The new maker transports information: archiving, assembling, recasting, cutting and pasting. The digital era is characterised by a condition of constant observation and feedback. Images beget images and beyond both verbal discourse and context, content is often immediately incorporated into a new work. What defines authorship and authenticity in today’s network society? Is context the new content? What happens when the same images are shared between people involved in a single creative field?

My work questions and mimics these mechanisms: after selecting and assembling images of jewellery found on Instagram, I created new hybrid designs. Each piece is unique and handmade, moulded in wax and shaped with a vacuum machine. They are the outcome of a collage formed from a blend of jewellery made by other artists and collected on Instagram.

 

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